Privacy Policy

Last updated: 16 November 2025

1. Introduction

FindBetterDeals ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website findbetterdeals.co.uk.

We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Information We Collect

2.1 Information You Provide

  • Email address (if you subscribe to newsletters)
  • Name (if you create an account)
  • Search queries and product preferences
  • Watchlist and saved products

2.2 Information Automatically Collected

  • IP address and browser type
  • Device information
  • Pages visited and time spent on pages
  • Referring website
  • Search queries and browsing behavior
  • Products clicked and viewed

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service. See our Cookie Policy for detailed information.

3.1 Lawful Basis for Processing

We process your personal data under the following lawful bases as defined by the UK GDPR:

Purpose of ProcessingLawful BasisExplanation
Providing and maintaining our servicesPerformance of a contract (Article 6(1)(b))Necessary to deliver website features and respond to your actions.
Personalising your experience and showing relevant productsLegitimate interest (Article 6(1)(f))To improve relevance and overall user experience.
Sending price alerts and newslettersConsent (Article 6(1)(a))Only sent when you explicitly opt in.
Tracking affiliate commissions and clicksConsent (Article 6(1)(a))Optional marketing cookies record click data for commission tracking.
Analytics and usage analysisConsent (Article 6(1)(a))Helps improve website performance and understand visitor behaviour.
Fraud detection and preventionLegitimate interest (Article 6(1)(f))To ensure the integrity of affiliate tracking and prevent abuse.
Compliance with legal obligationsLegal obligation (Article 6(1)(c))Where required by UK tax, accounting, or data protection law.

4. Affiliate Program Disclosure

FindBetterDeals participates in various affiliate marketing programs, which means we may earn commissions on purchases made through our links.

4.1 What We Track

  • Product clicks leading to merchant websites
  • Time and date of clicks
  • Source of traffic (search, category, etc.)
  • Session information

4.2 Affiliate Partners

  • Amazon Associates Program
  • Awin
  • CJ Affiliate
  • Other UK-based affiliate networks

5. Sharing Your Information

We do not sell your personal information. We may share information with:

  • Affiliate Partners: When you click on a product link, we share minimal tracking information (click ID, timestamp) to receive commission
  • Service Providers: Analytics services, hosting providers
  • Legal Requirements: When required by law or to protect our rights

6. Your Data Protection Rights (UK GDPR)

Under UK GDPR, you have the following rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate data
  • Right to Erasure: Request deletion of your data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing of your data
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, contact us at [email protected]

7. Data Retention

  • Search history: 30 days
  • Product views: 30 days
  • Affiliate click data: 90 days
  • Account data: Until you request deletion
  • Analytics data: 26 months (aggregated and anonymized)

8. Children's Privacy

Our service is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. International Data Transfers

Your data is primarily stored and processed in the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

10. Security

We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Email: [email protected]

Data Protection Officer: [email protected]

Address: FindBetterDeals Ltd, London, United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority:

ICO Website: ico.org.uk

ICO Helpline: 0303 123 1113